Brand Strategy · Data-Driven Marketing · AI-Powered Execution
I help brands grow by building marketing strategies that actually connect — grounded in brand identity, informed by real market data, and executed with the efficiency that AI tools make possible. Currently studying International Business Development at InHolland Rotterdam, where marketing is the engine behind global strategy — as part of my International Management degree with a Marketing specialisation at Hochschule Osnabrück.
Working directly with a Dutch tea company to develop their social media and brand awareness strategy. Delivered a full competitor analysis covering 3 direct competitors (Simon Lévelt, Tastea, Senza Tea Co) and 3 indirect competitors in the Dutch market, including SWOT analysis, competitor positioning map, and strategic recommendations for social media channel focus and influencer approach.
Tools: Market Research · Strategic Frameworks · Google Docs
Developed a full Google Ads campaign strategy for a university alumni event targeting 100 attendees. Built target audience personas, keyword research across 3 ad groups (Alumni, Ehemalige, Absolventen), negative keyword lists, ad copy variants, and campaign settings. Also built the event landing page using the university's CMS.
Tools: Google Ads · Google Trends · TYPO3 CMS
Managed the Instagram account for the dual nursing degree programme at Hochschule Osnabrück's Lingen campus. Responsible for the full content pipeline — shooting, editing, and publishing photo, video, and audio content — as well as conducting and producing interview features. Supported internal and public faculty events. Grew the account to 1,011 followers, exceeding the target of 100 new followers within 12 months — achieved in 10 months.
Tools: Instagram · Canva · CapCut · Photography · Interview Production
Built an Instagram community for international students through informative, culturally relevant content. Grew reach significantly in one month using organic content strategy, audience targeting, and consistent posting cadence.
Tools: Instagram · Canva · CapCut
Built a social media brand from zero targeting introverts aged 22–35 in urban areas — a virtual companion platform helping introverts discover joy in solitude through hobby and self-care content. Developed full brand guidelines, competitor analysis, content strategy, audience personas, and a monetization model (downloadable PDF guide).
Tools: Instagram · Canva · CapCut · Content Strategy Framework
Managed social media strategy across three Instagram accounts for the Indonesian student association, a regional sports festival (Niedersachsen, Bremen, Hamburg, Mecklenburg-Vorpommern), and an Indonesian cultural event in Hannover. Created content, developed engagement strategy, and grew online communities for real-world events.
Tools: Instagram · Canva · CapCut
Led a team to build a subscription-based laundry brand from zero — name, visual identity, brand strategy, landing page, and full paid campaign. Managed the complete marketing funnel from brand concept to paid acquisition, including Meta Ads, Google Ads, SEO, and analytics setup.
Tools: Canva · Leadpages · Google Tag Manager · Google Analytics · Meta for Business · Google Ads · Ahrefs · Semrush
Self-initiated project to build a fully documented AI virtual brand character from scratch — exploring how AI tools can be used to create consistent, scalable visual identities and content systems for brands.
Built every system from zero: character identity, visual consistency rules, prompt engineering workflows, content strategy, and launch planning. Instagram: @itskaiavash
Focus on international marketing strategy, brand management, and business development. Core course: Principles of International Marketing. Awarded exchange place at InHolland Rotterdam.
Programme focused on applying international marketing within a broader business development context — where marketing drives global growth strategy. Working with Dutch company Twistea on a live social media strategy project.
Comprehensive training covering brand building, landing page creation, SEO, Google Analytics, Meta Ads, Google Ads, CRM, and marketing analytics. Led team project as Project Manager, delivering 40.26% conversion rate. Certificate awarded.
Available July – September 2026. Based in Osnabrück, open to opportunities across Germany. Roles I'm looking for: Marketing Strategy · Digital Marketing · Communications · Content Strategy · Social Media. Fluent in English, German, and Indonesian.